Wondering if your website has been hit by Google Panda or Google Penguin updates? Good question. Google doesn’t make it easy to figure out. You’ve got to do some detective work. Here is a great flow chart we found that will help you diagnose the issues. Once you’ve figured it out–or at least have your… Read more
Did You Get One of These? So Did Lots of Other Websites! You’re actually in pretty good company. Some very big brands and massively popular websites have been hit with unnatural link penalties over the past couple of years. Some ventured into this forbidden territory very innocently, others were victims of “negative SEO” and still… Read more
“Hello, this is Sharon your local Google specialist . . .” Not Again! If you’re like most business owners you get (or your office gets) tons of solicitation phone calls. None are quite so annoying to me as the recorded calls from “Sharon, your local Google specialist” who promises that she can put me on… Read more
Long Copy Sells. Get Over It and Start Writing! This may come as a shock to all of you “give me more bullets” copywriters, but long copy sells! It has always been true. Certainly we are all busier than ever before. Certainly we have less time to browse, skim, scan and peruse–unless we find something… Read more
There are a few simple things you can do to help your site be more friendly to search engines. Here is a great infographic that will help you through this process. While this graphic is very simple and easy to understand, it is not entirely comprehensive. There are quite a few important issues not covered…. Read more
I wish I had a nickel for everyone who has asked me this question. Invariably they expect a simple, concrete answer. A number, like 5 or 6 times a year, or 5 or 6 times a month. Unfortunately, that’s not how it works. The best answer is “It depends”. It depends on your product or… Read more
Show Me Your Friends and I’ll Show You Your Future It’s a well known truism. Think about your friends. Where are they? What are they doing? Are they successful in life? In their jobs? In their marriages? They have influence on our lives, our decisions and our behavior. Do you look to them for recommendations… Read more
Hey Google, You Did It Again! Nothing is ever finished in the mind of an engineer or an artist. I suppose that’s a good thing, otherwise we’d probably still be riding around in buggies and listening to people pounding on hollow logs. But does it have to change so often? I guess Google thinks that’s… Read more
What is the Lifetime Value of a Customer? If you don’t know how much something is worth, how can you possibly gauge what you are willing to spend to acquire it? Sounds like a reasonable question doesn’t it? Yet most key managers don’t know the lifetime value of a customer. The Lifetime Value of a… Read more
Should You Ever Fire a Customer? It’s not in our nature to even think about it. It is rarely, if ever done and when it is, it’s usually ugly. There is nothing in our sales and marketing mentality that may cause us to think that a customer should ever be fired, but . . …. Read more
“The Mecham Company has found a way to keep our phone ringing with new business despite the intensely competitive nature of our business. The leads keep coming in and we keep booking new business. We are very pleased!”
Jess Hockett
General Sales & Marketing Manager | SERVPRO of Northwest Spokane
“Craig is undoubtedly a subject-matter expert in the search engine optimization world. His knowledge was crucial during our company’s new website launch, as we worked closely to design and unveil a functional, user-friendly and visually-pleasing site that remains fruitful to this day…largely thanks to Craig’s expertise. I would recommend his company to anyone looking to increase ROI and grow a business in today’s digitized world.”
Chelsea Newman
Marketing/PR Manager | Cancer Care Northwest
“I’ve worked with MANY consultants over my 50 year career and your knowledge, professionalism, candid and thorough analyses of a client’s position and responsiveness to difficult situations puts you at the top of the handful I grew to admire while working with them. I’m grateful to be a client of yours.”
Cary Harwin
President | Catalyst Development Corporation
“The Mecham Company did a marketing plan for my dog training business in late 2008, at the start of the country’s financial downturn. It was tempting to not spend the money, but moving forward was the single best business decision I’ve made in the last eight years. The money I spent with Craig came back in the first 8 months. My business has steadily increased since then and I attribute that to the course Craig set me on from the beginning.”
Lisa Lucas
Owner | Northern Tails Dog Training
“We have worked with the Mecham Company for more than 13 years. Our industry is a very hard one to market to and Mecham continues to find new ways for us to reach our target markets. They have a great understanding of what they do and how to apply it.”
Adam Minatre
Vice President/Sales | Bay Shore Systems, Inc.
“I have known and worked with Craig Mecham for more than 14 years and believe him to be one of the most insightful and ‘out of the box’ thinkers I have worked with. People with Craig’s integrity, intellect, and problem solving abilities come along rarely and when discovered should be valued and utilized whenever possible.”
Bill Hockett
Pres. & CEO | Critical Data, Inc.
“Implementing just one of The Mecham Company’s ideas has resulted enough new leads coming into our company that we had an increase in sales of more than 300% in the past year alone.”
Jon Moffet
President | Advanced Forest Equipment
“Following The Mecham Company’s advice brought us so many new bsuiness leads that we went on a growing spree of more than 1500% in just a little less than two years. It was amazing–and it’s still working!”
Linda Long
Director of Sales and Marketing | Blongo Family Fun
“When we implemented Craig’s recommendations, the volume AND quality of our leads improved dramatically. In fact, the two very first leads we followed produced more than $110,000 in sales for us on ONE DAY!”
Bill Conant
Owner | Dream Room Design
“The programs implemented by The Mecham Company have produced a 259% increase in our qualified leads! And it continues to work. We’ve averaged an amazing 8 leads a day for the past nine years! And we close more too. That’s money that directly hits our bottom line. We couldn’t be happier.”
Chris Newman
President | Anbo Manufacturing
