Google Panda or Penguin-How to Know if You’ve Been Hit
Wondering if your website has been hit by Google Panda or Google Penguin updates? Good question. Google doesn’t make it easy to figure out. You’ve got to do some detective work. Here is a great flow chart we found that will help you diagnose the issues. Once you’ve figured it out–or at least have your… Read more
Google Unnatural Link Penalty? What Should You Do Now?
Did You Get One of These? So Did Lots of Other Websites! You’re actually in pretty good company. Some very big brands and massively popular websites have been hit with unnatural link penalties over the past couple of years. Some ventured into this forbidden territory very innocently, others were victims of “negative SEO” and still… Read more
Getting Calls From a “Google Specialist”?
“Hello, this is Sharon your local Google specialist . . .” Not Again! If you’re like most business owners you get (or your office gets) tons of solicitation phone calls. None are quite so annoying to me as the recorded calls from “Sharon, your local Google specialist” who promises that she can put me on… Read more
Long Copy Sells
Long Copy Sells. Get Over It and Start Writing! This may come as a shock to all of you “give me more bullets” copywriters, but long copy sells! It has always been true. Certainly we are all busier than ever before. Certainly we have less time to browse, skim, scan and peruse–unless we find something… Read more
Doing an SEO Audit on Your Site
There are a few simple things you can do to help your site be more friendly to search engines. Here is a great infographic that will help you through this process. While this graphic is very simple and easy to understand, it is not entirely comprehensive. There are quite a few important issues not covered…. Read more
How Often Should You Email Your Prospects?
I wish I had a nickel for everyone who has asked me this question. Invariably they expect a simple, concrete answer. A number, like 5 or 6 times a year, or 5 or 6 times a month. Unfortunately, that’s not how it works. The best answer is “It depends”. It depends on your product or… Read more
Facebook’s Graph Search: Big Deal or Big Flop?
Show Me Your Friends and I’ll Show You Your Future It’s a well known truism. Think about your friends. Where are they? What are they doing? Are they successful in life? In their jobs? In their marriages? They have influence on our lives, our decisions and our behavior. Do you look to them for recommendations… Read more
Hey Google, You Did It Again!
Hey Google, You Did It Again! Nothing is ever finished in the mind of an engineer or an artist. I suppose that’s a good thing, otherwise we’d probably still be riding around in buggies and listening to people pounding on hollow logs. But does it have to change so often? I guess Google thinks that’s… Read more
How Much is a Customer Worth?
What is the Lifetime Value of a Customer? If you don’t know how much something is worth, how can you possibly gauge what you are willing to spend to acquire it? Sounds like a reasonable question doesn’t it? Yet most key managers don’t know the lifetime value of a customer. The Lifetime Value of a… Read more
Should You Ever Fire a Customer?
Should You Ever Fire a Customer? It’s not in our nature to even think about it. It is rarely, if ever done and when it is, it’s usually ugly. There is nothing in our sales and marketing mentality that may cause us to think that a customer should ever be fired, but . . …. Read more